Natal L'Occitane au Brésil
The Christmas Campaign of L'Occitane au Brésil, French-Brazilian brand of L'occitane Group, had the theme "Perfect to be Present" and gathered all brand ambassadors Isabeli Fontana, supermodel from Victoria Secrets, Grazi Massafera (Novela actress), the samba queen Ivi Mesquita, Internet superstar Juliette Freire and the Miss Universe Raissa Santana.
The campaign shows that the brand's preparation and care begins much earlier, in its "Gift Factory". The video displays the harvesting of Brazilian ingredients by their producers until they reach the customers, highlighting the sustainable chains.
This is the first time the brand brings together its five ambassadors, assembling gift for the most important date in Brazilian sales calendar.
Technical Data Sheet
Title: Perfect as a gift
Agency: Integer\OutPromo TBWA
Brand: L'Occitane au Brésil
Managing Director: Ricardo Franken
Attendance: Ana Luísa Périssé, Mariê Borges, Giovana Zulian
Campaign Concept: Sleyman Khodor, Bruno Foscaldo, Kauê Almeida Vieira
VP of Creation: Danilo Vizagre
Creative Direction: Roberto Wolvie
Copywriter: Fernanda Pontes
Art Direction: Felipe Carbene
Planning: Carlos Gajo, Catarina Dea
Media: Daiana Meireles, João Vale, Thiago Endo, Lucas Manoel
Executive Production: Bianca Ferraresi
Photography: Luffre
Cinematography: César Spadella
Film Director: Gabriel Faria
Art Director: Daniela Cortez
Editing and Edition: Helene Petrakis Stephanou
Screenplay: Fernanda Pontes, Fabio Faria, Rafael Nascimento
Soundtrack and voice-over: Zanna
Hair & Make up: Krisna Carvalho, Márcio Merigui, Janaina Marques and Ivandro Almeida
Stylist: Yan Acioli, Juliano and Zuel
Approval/Client: Bruno Bettencourt, André Abramo, Giovana Barné, Fernanda Aria, Letícia Araujo
Production Company: Coentro Films
Directed by: Gabriel Faria, May Lopes
Title: Perfect as a gift
Agency: Integer\OutPromo TBWA
Brand: L'Occitane au Brésil
Managing Director: Ricardo Franken
Attendance: Ana Luísa Périssé, Mariê Borges, Giovana Zulian
Campaign Concept: Sleyman Khodor, Bruno Foscaldo, Kauê Almeida Vieira
VP of Creation: Danilo Vizagre
Creative Direction: Roberto Wolvie
Copywriter: Fernanda Pontes
Art Direction: Felipe Carbene
Planning: Carlos Gajo, Catarina Dea
Media: Daiana Meireles, João Vale, Thiago Endo, Lucas Manoel
Executive Production: Bianca Ferraresi
Photography: Luffre
Cinematography: César Spadella
Film Director: Gabriel Faria
Art Director: Daniela Cortez
Editing and Edition: Helene Petrakis Stephanou
Screenplay: Fernanda Pontes, Fabio Faria, Rafael Nascimento
Soundtrack and voice-over: Zanna
Hair & Make up: Krisna Carvalho, Márcio Merigui, Janaina Marques and Ivandro Almeida
Stylist: Yan Acioli, Juliano and Zuel
Approval/Client: Bruno Bettencourt, André Abramo, Giovana Barné, Fernanda Aria, Letícia Araujo
Production Company: Coentro Films
Directed by: Gabriel Faria, May Lopes
